BSBMKG414 Undertake marketing activities Release 1 describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It includes information on how to:

-research marketing information
-plan marketing activities
-implement marketing activities
-review marketing activities

It contains learning content, case studies and examples, practice tasks and learning checkpoints.

Learner guides

• Product Code: BXMKG414
• ISBN: 978-1-76059-518-0

Support resources

• Product Code: BSMKG414R1T
• ISBN: 978-1-76031-133-9