BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG417 Apply marketing communication across a convergent industry describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It includes information on how to:
- identify the convergent environment
- prepare cross sector marketing tools and techniques
- apply convergent marketing communications
It contains learning content, examples, case studies and activities to consolidate learning.
Learner guides
- Product Code: BXMKG417
- ISBN: 978-1-76059-424-4
- Product Code: BSMKG417TA
- ISBN: 978-1-76059-427-5