BSBMKG418 Develop and apply knowledge of marketing communication industry describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It includes information on how to:

- develop knowledge of the marketing communications industry
- identify industry employment obligations and opportunities
- identify future trends within the marketing communications industry
- update industry knowledge

It contains learning content, examples, case studies and activities to consolidate learning

Learner guides

• Product Code: BXMKG418
• ISBN: 978-1-76059-415-2

Support resources

• Product Code: BSMKG418TA
• ISBN: 978-1-76059-418-3