BSBMKG609 Develop a marketing plan Release 1 describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. It includes information on how to:

-devise marketing strategies
-plan marketing tactics
-prepare and present a marketing plan

It contains learning content, case studies and examples, practice tasks and learning checkpoints.

Learner guides

• Product Code: BXMKG609
• ISBN: 978-1-76059-521-0

Support resources

• Product Code: BSMKG609SP
• ISBN: 978-1-76059-481-7