BSBPRO401 Develop product knowledge describes the skills and knowledge required to develop product knowledge in preparation for the sales process. It includes information on how to:

-acquire knowledge of products in a specified area
-convert product knowledge into benefits
-evaluate competitors' products

It contains learning content, case studies and examples, practice tasks and learning checkpoints.

Learner guides

• Product Code: BXPRO401
• ISBN: 978-1-76059-530-2

Support resources

• Product Code: BSPRO401R1T
• ISBN: 978 1 76031 149 0